DAY 1: Film a snowy or frosty scene from your workspace or project site. (B-roll video) Caption or text overlay “December in Tri-Cities—it’s busy, but beautiful.”
DAY 2: Use a trending audio to poke fun at the holiday rush. Caption: “When every project suddenly becomes urgent because it’s ‘for the holidays.’”
DAY 3: Share one tip your audience will appreciate
DAY 4: Share what’s happening this month: “We’ve got [specials/project deadlines/upcoming events]—December is packed!”
DAY 5: Show yourself or your team mid-task with text: “Every detail matters because this is [something your ICA cares about or identifies with].”
DAY 6: Answer a quick question customers often ask: “Yes, you can detail your car in winter—it protects against grime and salt!” “Want to help animals but can’t adopt? Volunteering makes a huge difference.”
DAY 7: Share a meaningful business or even personal update: “This month, we’re focused on [new service, big project, or hitting a goal].”
DAY 8: Film your prep for the day (loading tools, organizing, cleaning). Caption: “Starting the day by serving Tri-Cities with _________.”
DAY 9: Use funny audio to highlight the reality of your work: “When you think you’re done for the day, but __________ comes up.” Caption: “When the supervisor stops by.”
DAY 10: Showcase a product, tool, or routine you rely on: “This is the key to getting every [install, repair, or project] done right .”
DAY 11: Share something exciting: “We’re launching [a new service/product/event] soon. Stay tuned!”
DAY 12: Share a funny or quirky work moment: “When you realize you measured twice and still cut wrong.”
DAY 13: Post a seasonal tip: “Winterize your outdoor signage—snow and ice are tough on materials.”
DAY 14: Talk about a meaningful project or upcoming event: “This [project/service/goal] means a lot to us. Here’s why…”
DAY 15: Show yourself solving a common customer problem. Caption: “Trying to figure out [gift ideas/home repairs/Christmas party audio,etc.]? We’ve got you covered.”
DAY 16: Use trending audio to poke fun at a quirky part of your work: “When someone says, ‘That shouldn’t take long,’ but it always does.”
DAY 17: Offer another seasonal tip: “Protect your [tile, car, signage, indoor plants] with these winter care tips.”
DAY 18: Share an internal update: “We’re wrapping up a huge project this month—thank you for trusting us!”
DAY 19: Film yourself or your team smiling with text: “Serving Tri-Cities and loving every minute of it.”
DAY 20: Share a quick “before and after” of your work.
DAY 21: Share what’s coming next: “We’ve got big plans for [2025/next month/etc.,] and we can’t wait to share them with you.”
DAY 22: Share what’s coming next: “We’ve got big plans for [2025/next month/etc.,] and we can’t wait to share them with you.”
DAY 23: Show your tools, animals, equipment or products with festive décor. Caption: “Making the holidays brighter, one [job/product/equipment/animal] at a time.”
DAY 23: Show your tools, animals, equipment or products with festive décor. Caption: “Making the holidays brighter, one [job/product/equipment/animal] at a time.”
DAY 24: Share a year-end tip: “Start the new year with clean, sealed tile,—it makes a huge difference.” “Here’s how to prepare your ________ for end of the year.”
DAY 25: Highlight an accomplishment: “We hit [goal] this year! Thank you for being part of our journey.”
DAY 26: Show yourself or employees at work with text: “Grateful to serve this amazing community every day.”
DAY 27: Recommend a service or product to start the year strong: “A __________ is the perfect way to kick off 2025.”
DAY 28: Reflect on a lesson or memory from 2024: “This year taught us so much about [our work/our impact]. Thank you, Tri-Cities!
DAY 29: Film your tools or workspace ready for January. Caption: “Big goals, same commitment to Tri-Cities.”
DAY 30: Share one actionable tip for January: “Start the year fresh with [our service/product/these simple steps].”
Happy Creating!

kim feliciano
tri-cities realtor®




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